Purpose

SMU's Offices at Goldbell Towers
Crowd at opening of Singapore Management University's new offices at Goldbell Towers, Scotts Road on 13 October 1999. In the centre, left to right: President Janice Bellace; Mr John Yip, CEO and Executive Director of Singapore Institute of Management; Chairman Ho Kwon Ping.


    Inaugural Matriculation
    Singapore Management University’s first students attend matriculation activities to complete their admission into the university. The inaugural matriculation day was held at the Evans Road building on 24 July 2000.


      DPM Tony Tan Visits SMU
      Deputy Prime Minister Tony Tan visiting with students in Singapore Management University’s library at the Evans Road building on 8 September 2000. Standing, left to right: Dean Tsui Kai Chong, Chairman Ho Kwon Ping, DPM Tony Tan, Trustee Gan See Khem and Deputy President Tan Teck Meng.


        City Campus Opening Ceremony
        At Singapore Management University's city campus opening ceremony on 20 January 2006, left to right, Dean Pang Eng Fong, Dean Pang Yang Hoong, Provost Tan Chin Tiong, Chairman Ho Kwon Ping, Minister for Education Tharman Shanmugaratnam, Prime Minister Lee Hsien Loong, Chancellor Richard Hu, SMU President Howard Hunter, Dean Roberto Mariano, Dean Steven Miller, Dean Annie Koh.


          Li Ka Shing Library Opening Ceremony
          Left to right: Minister Mentor Lee Kuan Yew and Dr Li Ka Shing unveil the commemorative plaque for the new library; it reads, "Knowledge Reshapes Destiny".


            Students with Angkor Wat during their Business Study Mission in Cambodia, Thailand in 2015
            Students doing the jump pose with Angkor Wat during their Business Study Mission in Cambodia, Thailand. This is an image of an old photograph submitted by students for the Jump Campaign in 2015, which captures students in jump poses while reflecting a part of their student life at the same time.


              SMU wins prestigious THE Awards Asia 2025 – Teaching & Learning Strategy of the Year
              SMU's Vice President (Partnerships & Engagement) Prof Lim Sun Sun receiving the prestigious award on behalf of the University. Singapore Management University (SMU) is proud to announce that it has been named Winner in the ‘Teaching and Learning Strategy of the Year’ category at the prestigious Times Higher Education (THE) Awards Asia 2025. The accolade was awarded in recognition of SMU-X, the University’s flagship industry project-based experiential learning framework that integrates academic knowledge with real-world industry projects. It marks a significant milestone for SMU-X, pioneered 10 years ago as a differentiating pedagogy, underscoring the University’s longstanding commitment to redefining learning through interdisciplinary, collaborative, and experiential approaches.
                Collection: Purpose


                Career consultation for alumni
                Ms. Prasanthi Guda (Right), Head of Undergraduate Careers at the Dato' Kho Hui Meng Career Centre (DKHMCC), is seen providing a one-on-one career consultation to an alumnus. In 2018, the Centre extended its support services to alumni for three years post-graduation. This was later enhanced to lifelong support in May 2005.
                  Collection: Purpose


                  Students at the University College London booth during the 2023 Study Abroad Fair
                  The Centre of Global Education and Opportunities (GEO) hosted its first hybrid Study Abroad Fair (SAF) in 2023, as in-person overseas immersion opportunities resumed after the Covid-19 pandemic. The in-person SAF was held in SMU Concourse and was abuzz with excitement as students explore the University's diverse Study Abroad programmes, destinations, and partner universities, including the popular International Student Exchange Programme (ISEP). In the photo, students are seen engaging with a representative from University College London (UCL).
                    Collection: Purpose


                    Crowds of students thronged the in-person Fair at the SMU Concourse in the first-ever hybrid Study Abroad Fair in 2023
                    After conducting virtual editions of the Study Abroad Fair (SAF) in 2021 and 2022 due to the Covid-19 pandemic, GEO ran the first ever hybrid SAF in 2023. Over a thousand students thronged the in-person Fair at SMU Concourse and seized the chance to engage with representatives from 22 partner universities and 53 exchange students from various continents, gaining valuable insights into what to expect from an exchange or global exposure programme at different universities.
                      Collection: Purpose


                      SMU-XO students with GoPizza founder and SMU alumnus, Jay Lim
                      In the front row from left to right: Professor Mark Chong and Jay Lim, the founder and CEO of GoPizza. In 2022, following the Covid pandemic, the first group of students who ventured overseas under the SMU-X Overseas (SMU-XO) programme are those enrolled in the "Business of the Creative Industries" course. The course introduced them to the business models of cultural content producers and the role of digital platforms in enabling these models. In addition, students explored the key characteristics of the emerging creator economy and the associated social media entertainment. In Seoul, Korea, they learnt about its culture, explored renowned sites like Hongdae, Gyeongbokgung Palace and took part in a networking session with SMU alumni living in the city. They also toured Hanyang University and learnt valuable insights from presentations by TikTok Korea, Netflix Korea, Teammates, 11018, GoPizza, Enterprise Singapore, and a Korean make-up YouTuber. The trip ended with a presentation to the Gushcloud team, where they applied their knowledge to a significant real-world project.
                        Collection: Purpose


                        SMU Provost Professor Timothy Clark delivering his Opening Address at the inaugural INDEX Symposium in 2023
                        In October 2023, SMU organized its first INDEX symposium, titled “Industry Project-based Experiential Learning (INDEX) in 21st Century Asia: Industry, Integration, Innovation, Internationalisation”. It brought together experienced practitioners, educators, and industry experts who shared insights and best practices on curriculum development and models of experiential learning. The symposium provided a valuable platform on which like-minded individuals committed to shaping the future of education could network and collaborate. In his opening address, SMU Provost Professor Timothy Clark reinforced the importance SMU placed on connecting classroom concepts with real-world problems through the innovative INDEX pedagogy.
                          Collection: Purpose


                          A line up display of posters done by students in SMU Lab
                          In SMU Lab, Assistant Professor Charlotte Setijadia (left) and staff from Nestle Singapore reviewing a series of posters showcasing the dedication of students from the 2019 SMU-X course, "Managing Diversity in Asia." This course, in collaboration with the School of Social Sciences, aims to equip students with the skills needed to become effective and empathetic managers in diverse multicultural settings. In the course, students learn analytical frameworks that help them understand issues related to inequality and diversity in contemporary Asian societies. The students collaborated with Nestle Singapore, proposing various recommendations to enhance gender diversity and inclusion in its workplace.
                            Collection: Purpose


                            Mochtar Riady Auditorium named with donation by Lippo Group on 29 March 2011
                            The Singapore Management University (SMU) announced on 29 March 2011, the naming of its auditorium as the Mochtar Riady Auditorium and the establishment of the new Mochtar Riady Scholarships. Dr Stephen Riady, President of the Lippo Group presenting the $5m cheque with S. Iswaran, Senior Minister of State for Education and Trade & Industry, Arnoud De Meyer, SMU President.


                              TCS-SMU iCIty-Lab inauguration on 5 August 2011
                              Tata Consultancy Services (TCS), a leading IT services, business solutions and consulting firm, and the Singapore Management University (SMU) announced on 5 August 2011 the establishment of the TCS-SMU iCity Lab to be located at SMU. The collaboration agreement signed today states the two organizations are partnering to create a new research facility to develop industry standards and IT frameworks for the emerging intelligent city (“iCity”) model of urban development. From L-R: Tharman Shanmugartnam, Deputy Prime Minister & Minister for Finance and Manpower, Girija Pande, Chairman TCS Asia Pacific, Arnoud De Meyer, SMU President, Steven Miller, Dean SIS.


                                ICPAS-SMU CEO Forum on 25 July 2011
                                Arnoud De Meyer, SMU President and Ernest Kan, ICPAS President at the ICPAS-SMU CEO Forum on 25 July 2011.


                                  Commemorating 20 Years: WKWC Launches Wee Kim Wee Room and Heritage Fund
                                  Commemorating its 20th anniversary, the Wee Kim Wee Centre (WKWC) is unveiling the new Wee Kim Wee Room at Singapore Management University (SMU), which houses some of the original belongings of former President Wee Kim Wee and Mrs Wee, and formally launching the Wee Kim Wee Heritage Fund.


                                    Participants at SMU Challenge , Sport – A – Cause 2018
                                    Participants of the SMU Challenge , Sport – A – Cause 2018, a student initiative that helps to highlight and raise funds for the local special needs community.


                                      SMU President State of the University Address 2018
                                      Professor Arnoud De Meyer, SMU president, at the SMU President State of the University Address 2018.


                                        Participants at Social iCon 2018
                                        Participants at Social iCon 2018, a biennial social innovation conference hosted by SMU.


                                          SMU hosted the CNA Perspectives Season 7 episode 5
                                          SMU hosted the CNA Perspectives Season 7 episode 5 “Digital Transformation: Is inclusivity possible in this race?” which featured an esteemed panel of thought leaders including SMU Provost Lily Kong, Claus Andresen, President and Managing Director Southeast Asia, SAP, Rachel Ong, Chief Executive, ROHEI Corporation, Jonathan Rees, EY ASEAN Advisory Digital Leader, Ernst & Young Advisory, and Moderator Mr Teymoor Nabili.


                                            Chua Ek Kay Exhibition: A long way from home 2018 in the School of Social Sciences
                                            Associate Professor of Arts and Culture Management (Practice) Kwok Kian Chow and curator Wang Zineng at the Chua Ek Kay Exhibition: A long way from home on 19 Oct 2018. ‘A Long Way from Home’, featuring works from Singapore artist Chua Ek Kay (1947-2008) opened at the De Suantio Gallery, School of Social Sciences at SMU. It is curated by Wang Zineng together with the students in the SMU-X Arts and Culture Management course on Exhibition and Curating, led by Associate Professor Kwok Kian Chow.


                                              State of the University Address 2020
                                              SMU President Professor Lily Kong second annual State of the University Address held on 3 September, she reviewed what has been an eventful year and revealed SMU’s priorities for the next five years in order to realise Vision 2025.


                                                Taichung Education Fair
                                                Sign welcoming attendees to the Taichung Education Fair in Taiwan in November 1998. Singapore Management University attended this event and a number of other overseas education fairs to recruit students to the new university.


                                                  SMU and National Library Board Agreement
                                                  The National Library Board and Singapore Management University sign a memorandum of understanding on 3 September 1999. Under the terms of the agreement, NLB will plan and manage library and information services for the university. Left to right: SMU Deputy President Tan Teck Meng, SMU President Janice Bellace, and NLB Chief Executive Christopher Chia.


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