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Panelists at the 2024 ACEEU Asia-Pacific Forum
- From L - R : Professor Thorsten Kliewe, Chair, ACEEU, Germany ; Mr Kevin Koh, Head, SMU-X, Office of the Provost, Singapore Management University ; Ms Siobhan Curran, Director, Entrepreneurship University of Newcastle, Australia ; Mr Noor Azizi Ismail, Senior Professor at Malaysian Graduate School of Entrepreneurship and Business Universiti Malaysia Kelantan. Panelists of the discussion panel on "The Future of Entrepreneurship and Engagement in Higher Education" at the 2024 Accrediatation Council for Entrepreneurial and Engaged Universities (ACEEU) Asia-Pacific Forum. The discussions underscored SMU-X’s dedication to cultivating an entrepreneurial mindset and adaptability, and equipping students and professionals with skills to thrive and lead in a dynamic, global marketplace.
SMU 25 years of impact : an inspired journey
- On 23rd July 2025, Singapore Management University featured this infographic on page three of The Straits Times, showcasing its key milestones over the past 25 years as part of its Jubilee celebration. "Since our inception, we set out to do things differently. A university built in the heart of the city. In just 25 years, we've shaped world-ready graduates, sparked breakthrough ideas, and built a legacy of innovation and impact. These milestones are more than moments, they'remarkers of how far we've come and a glimpse of how far we'll go."
We Are Different : the iconic branding advertisement that makes SMU unique
- Released in 2003, following the success of The Jumping Student marketing campaign, this series of advertisements presented perspectives from an industry partner (represented by Mr Tan Wah Yeow from KPMG), a faculty member (Professor Steven Miller), a current student (Ms Teo Su Phin), and an incoming student (Mr Cowan Phan). Through these varied viewpoints, the campaign highlighted SMU’s distinctiveness—particularly the attitudes of its students and the design of its curriculum—underscoring the University’s unique identity. For a young institution such as Singapore Management University (SMU), attracting the attention of prospective students and parents could no longer rely solely on academic reputation or heritage. Without a long institutional history to draw upon, SMU adopted bold advertising strategies and emphasised its distinctive American-style pedagogy to establish its brand. Within just three years, the University succeeded in building a strong and recognisable identity. Departing from conventional university branding that focused primarily on academic excellence, SMU positioned its students’ confidence, enthusiasm, and mindset as living testimonials of its educational approach. The creativity and freshness of the advertisements reflected SMU’s interactive and broad-based pedagogy, particularly its role in nurturing students’ self-confidence. The effectiveness of this branding strategy was evident in the strong response to the admissions exercise that year, with 5,800 applicants competing for 800 places.
T-Junction at SMU Concourse bustling with energy as crowds of students thronged the Global Education Fair 2026
- Held on 28 January 2026 at the University’s basement concourse, SMU’s annual Study Abroad Fair was rebranded as the Global Education Fair (GE Fair). Among the Fair’s most anticipated highlights was the University’s International Student Exchange Programme (ISEP). Managed by the Centre for Global Education and Opportunities (GEO), ISEP partners with over 230 universities across 46 countries, offering students the opportunity to study at leading institutions worldwide while immersing themselves in diverse cultural and academic environments. With representatives from more than 30 partner universities in attendance, the Fair drew strong participation from across the SMU community. The T-Junction was abuzz with activity as students engaged in lively conversations with university representatives, collected information materials, and explored pathways for their global journeys.
Industry partner offering grooming tips and product samples to students at the 2025 Careers Day
- Engaging students beyond the classroom, SMU Careers Day brought employability to life through hands-on experiences and industry partnerships. Organised annually by the Dato’ Kho Hui Meng Career Centre (DKHMCC) , the event showcases the Centre’s commitment to career coaching, employability training and job opportunities support. At the September 2025 Careers Day, event partner Metro Group complemented the learning experience by offering complimentary personal grooming tips and product samples, highlighting the importance of professional presence and self-confidence in the workplace. The interactive session as shown in the photo drew strong student participation, reinforcing the Career Centre’s mission to equip students with practical skills for career readiness.
An interactive booth inviting students to spot resume mistakes a the 2025 SMU Careers Day
- SMU Careers Day is a student-centric initiative designed to support undergraduates in their internship and job search journey. The 2025 event is held at the T-junction. With no employers present, the event adopts a exploratory format focused on skills-building and self-review. The photo featured a booth manned by by SMU Career Champions, inviting students to identify five common mistakes in a sample résumé and propose improvements—an interactive exercise that encourages critical reflection on employability skills, with a small gift offered as a token of participation. This activity forms part of a wider series of interactive Careers Day booths, alongside Ask Me Anything (AMA) sessions with career coaches, information on overseas internship opportunities, CliftonStrengths Top 5 profiling, and Brands Bingo.