Li Ka Shing Library Opening Ceremony
Left to right: Minister Mentor Lee Kuan Yew and Dr Li Ka Shing unveil the commemorative plaque for the new library; it reads, "Knowledge Reshapes Destiny".
    Collection: Purpose


    Launch of Ink, SMU institutional repository by Paolina Martin
    Launch of InK, SMU Institutional Repository with Paolina Martin speaking and the launch was held at Li Ka Shing library, Level 5
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      Students with Angkor Wat during their Business Study Mission in Cambodia, Thailand in 2015
      Students doing the jump pose with Angkor Wat during their Business Study Mission in Cambodia, Thailand. This is an image of an old photograph submitted by students for the Jump Campaign in 2015, which captures students in jump poses while reflecting a part of their student life at the same time.
        Collection: Purpose


        Professor Lily Kong at the official launch of Prinsep Street Residences
        Professor Lily Kong and Ms Denise Phua, Mayor of Central Singapore District, at the official launch of Prinsep Street Residences (PSR).
          Collection: Purpose


          SMU's Offices at Goldbell Towers
          Crowd at opening of Singapore Management University's new offices at Goldbell Towers, Scotts Road on 13 October 1999. In the centre, left to right: President Janice Bellace; Mr John Yip, CEO and Executive Director of Singapore Institute of Management; Chairman Ho Kwon Ping.
            Collection: Purpose


            Inaugural Matriculation
            Singapore Management University’s first students attend matriculation activities to complete their admission into the university. The inaugural matriculation day was held at the Evans Road building on 24 July 2000.
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              DPM Tony Tan Visits SMU
              Deputy Prime Minister Tony Tan visiting with students in Singapore Management University’s library at the Evans Road building on 8 September 2000. Standing, left to right: Dean Tsui Kai Chong, Chairman Ho Kwon Ping, DPM Tony Tan, Trustee Gan See Khem and Deputy President Tan Teck Meng.
                Collection: Purpose


                Reflections Talent Show
                Participants at Singapore Management University's end-of-year festivities at the Tanglin Community Club in December 2000.
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                  Professor Arnoud De Meyer’s book launch
                  SMU launches book “Building Excellence in Higher Education: Singapore's Experience” by Professor Emeritus Arnoud De Meyer
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                    SMU Launches Overseas Centre in Ho Chi Minh City
                    Official launch of the Overseas Centre Ho Chi Minh City on 25 June 2024, currently located at The Sentry Sonatus Building, 15 Le Thanh Ton Street, Ben Nghe Ward, District 1, Ho Chi Minh City, Vietnam.
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                      SMU & Singapore Sports Council Leadership Seminar 2013
                      SMU President Arnoud De Meyer with Minister Indranee Rajah and other invited guests at the launch of the 2013 Leadership Symposium seminar for future leaders
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                        SMU & Singapore Sports Council Leadership Seminar 2013
                        Minister Indranee Rajah with SMU students at the 2013 Leadership Symposium seminar for future leaders
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                          SMU community at the Memorial Service for the late Mr Lee Kuan Yew
                          SMU community coming together to pay their respects at the Memorial Service for the late Mr Lee Kuan Yew
                            Collection: Purpose


                            At the SMU Diverse-City 2019
                            The SMU community at the SMU Diverse-City 2019.
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                              SMU hosted the CNA Perspectives Season 7 episode 6
                              SMU hosted the CNA Perspectives Season 7 episode 6 “Belt, Road Initiative: Will ASEAN remain in the driving seat?” which featured an esteemed panel of thought leaders including SMU President Arnoud De Meyer, Omar Shahzad, Group CEO, Meinhardt Group, James Crabtree, Associate Fellow of the Asia-Pacific Programme, Chatham House, Richard Fenning, Chief Executive Officer, Control Risks, and Moderator Mr Teymoor Nabili.
                                Collection: Purpose


                                Enterprise & Entrepreneur Series by SMU and The EDB Society Part 2
                                The EDB Society and SMU hosted the second part of the six-part Enterprise & Entrepreneur Series – Transforming Industries Creating Value, with harnessing digital technology and innovation on the agenda. Panelist include Mr Lai Chang Wen, Co-founder CEO Ninja Van; Ms Gwenda Fong, Director, Strategy Division, Cyber Security Agency; SMU Vice-Provost (Research) Professor Steven Miller; Mr Joel Sng, CEO Co-founder honestbee; Mr Wong Joo Seng, Founder CEO, Spark Systems; and Ms Janet Young, MD and Head Group Channels & Digitalisation UOB.
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                                  Mr Tan Kiat How (IMDA) at an event in 2019 commemorating SMU and Google partnership
                                  Mr Tan Kiat How, Chief Executive Officer of Infocomm Media Development Authority (IMDA) at an event in 2019 commemorating SMU and Google partnership to offer the SMU-Google Squared Data & Analytics Programme.
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                                    SMU Provost Professor Timothy Clark delivering his Opening Address at the inaugural INDEX Symposium in 2023
                                    In October 2023, SMU organized its first INDEX symposium, titled “Industry Project-based Experiential Learning (INDEX) in 21st Century Asia: Industry, Integration, Innovation, Internationalisation”. It brought together experienced practitioners, educators, and industry experts who shared insights and best practices on curriculum development and models of experiential learning. The symposium provided a valuable platform on which like-minded individuals committed to shaping the future of education could network and collaborate. In his opening address, SMU Provost Professor Timothy Clark reinforced the importance SMU placed on connecting classroom concepts with real-world problems through the innovative INDEX pedagogy.
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                                      A line up display of posters done by students in SMU Lab
                                      In SMU Lab, Assistant Professor Charlotte Setijadia (left) and staff from Nestle Singapore reviewing a series of posters showcasing the dedication of students from the 2019 SMU-X course, "Managing Diversity in Asia." This course, in collaboration with the School of Social Sciences, aims to equip students with the skills needed to become effective and empathetic managers in diverse multicultural settings. In the course, students learn analytical frameworks that help them understand issues related to inequality and diversity in contemporary Asian societies. The students collaborated with Nestle Singapore, proposing various recommendations to enhance gender diversity and inclusion in its workplace.
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                                        SMU-X won the Outstanding Industry–Academia Collaboration Award (Higher Education) at EDUtech Asia 2025
                                        On 6th November, Mr Kevin Koh, Head, SMU-X, Singapore Management University, received the Outstanding Industry–Academia Collaboration Award (Higher Education) from Mr Allan Wong, Director of Information Technology, Hong Kong Baptist University, at EDUtech Asia 2025. The landmark event, held at the Sands Expo & Convention Centre, marked its 10th year as one of Asia’s leading platforms for education innovation. The award honours higher education institutions that have forged innovative, scalable and forward-looking partnerships with industry to develop groundbreaking programmes or research partnerships, and SMU-X has once again been acknowledged as a model for transforming learning with real-world impact, highlighting the its long-standing commitment to experiential learning and meaningful engagement with industry and community partners.
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                                          The Jumping Student : the inaugural set of branding advertisement that makes SMU unique
                                          Launched in 2002, The Jumping Student marked SMU’s first major advertising campaign and boldly introduced the message that “We’re different.” At the time, the University had begun its journey as a business school, hence, the tagline “SMU. We mean business.” The inaugural advertisement featured our students Mr Ng Peng Fong, Ms Marina Rumi Ibrahim and Ms Elsie Lin doing handstand, jumping and back bend respectively. The campaign stood out in the local tertiary landscape, as no other institution had previously undertaken such a striking branding effort. Earlier advertisements in the sector were largely informational. In contrast, SMU’s campaign featured a large, dynamic image of a student captured in bold pose, paired with a confident, attention-grabbing tagline. Running alongside the advertising campaign was a proactive media engagement strategy. The University regularly pitched student stories to the media—at least two each week—and invited journalists to experience the SMU difference firsthand by attending classes held in small, interactive classrooms. The campaign communicated SMU’s distinctive pedagogy, flexible curriculum, and broad-based educational approach, positioning the University as one that nurtured creative, confident, and articulate graduates. This messaging resonated strongly with the wider community, including employers, parents, and prospective students, who were excited by an approach that stood apart from traditional norms. It was the led by Ms Sharon Tan, who join SMU in 2002 as the Director, Corporate Communications. She played a key role in shaping the reputation and brand identity of the young university with the defining ‘SMU, we are Different’ campaign. The marketing campaign, together with a strong media strategy, successfully engaged key stakeholders of the university and cemented the bold and dynamic profile of the university.
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                                            Congratulatory advertisement released by SMU in 2004 for the pioneer batch of undergraduates
                                            To celebrate the graduation of its pioneer undergraduate class and the second cohort of Master of Applied Finance students in 2004, Singapore Management University created a distinctive advertisement that honoured every graduate by name.
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                                              City Campus
                                              View of the Singapore Management University city campus with Singapore's financial centre in the distance. The Li Ka Shing Library is in the centre of the photo and the Lee Kong Chian School of Business is to the left. The School of Accountancy can be seen behind the library. Construction work for the Bras Basah station on the Circle Line is in the lower left corner. Photo taken in September 2005.
                                                Collection: Places


                                                Night aerial view of SMU campus building against the backdrop of the financial district of Singapore
                                                Night aerial view of SMU campus building against the backdrop of the financial district of Singapore.
                                                  Collection: Places


                                                  Breaking new ground at the Groundbreaking Ceremony of the new School of Law Building
                                                  Breaking new ground at the Groundbreaking Ceremony of the new School of Law Building
                                                    Collection: Places


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