Students in the 2024 cohort of the SMU-XO Applied Psychology in Asia course in Tainan, Taiwan
Students posing under an old world map in the National Museum of Taiwan History in Tainan, Taiwan as part of the cultural tour under SMU-XO course PSYC308 Applied Psychology in Asia. The group is led by Professor Cheng Chi-Ying (left in photo) from the School of Social Sciences. This course delves into advanced theoretical and empirical studies on the psychological relationship between culture and creativity/innovation, among other relevant topics. Students gained practical cross-cultural collaboration experience by working with their Taiwanese counterparts, including students and faculty members from the Institute of Creative Industries Design at National Cheng Kung University, as well as a business client.
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    Welcome to SMU Labs
    SMU partners with Ascott Limited to launch lyf@SMU in 2017. Located within the SMU Labs, it provides SMU copmmunity with a 24/7 dynamic and trend-setting co-study, co-work, co-living environment that also serves as a ‘living lab’ where applied research simultaneously takes place.


      SMU-X team in the 2024/2025 INDEX Symposium held in CUHK Business School, Hong Kong
      From L - R : Gloria Zhang, Joyce Tay, Kevin Koh (Head), Yuanto Kusnadi (Academic Director), Derek Chiang, Emmaline Lim (Deputy-Head), John Tay. SMU-X team with Professor Kusnadi at the 2024/2025 INDEX Symposium in Hong Konog. Launched by SMU's SMU-X team in 2023, the INDEX Symposium was created as a platform to foster collaboration between academia and industry. With its second edition, SMU-X joined forces with CUHK Business School to expand this global dialogue, reaffirming its commitment to advancing experiential education through interdisciplinary partnerships.
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        SMU wins prestigious THE Awards Asia 2025 – Teaching & Learning Strategy of the Year
        SMU's Vice President (Partnerships & Engagement) Prof Lim Sun Sun receiving the prestigious award on behalf of the University. Singapore Management University (SMU) is proud to announce that it has been named Winner in the ‘Teaching and Learning Strategy of the Year’ category at the prestigious Times Higher Education (THE) Awards Asia 2025. The accolade was awarded in recognition of SMU-X, the University’s flagship industry project-based experiential learning framework that integrates academic knowledge with real-world industry projects. It marks a significant milestone for SMU-X, pioneered 10 years ago as a differentiating pedagogy, underscoring the University’s longstanding commitment to redefining learning through interdisciplinary, collaborative, and experiential approaches.
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          Faculty, Adjunct Teaching Mentors and Staff behind the SMU-X programme
          SMU Provost Prof Tim Clark (seated front row, fifth from the right) shared a light-hearted moment with the Faculty, Adjunct Teaching Mentors (ATMs), and staff supporting the SMU-X programme during an appreciation lunch event. The SMU-X programme first engaged ATMs in 2018. Since then, they have played a vital role alongside faculty in guiding student teams through real-world, project-based experiential learning. These mentors familiarize themselves with the course structure and objectives, regularly meeting with student teams to coach them through research, analysis, prototyping, and deliverable preparation. Beyond mentoring, ATMs also support logistical and academic coordination by recruiting guest speakers or technical experts, attending major project events like kick-offs and final presentations, reviewing drafts, offering substantive feedback, and ensuring smooth collaboration between students, faculty, and project partners. Through their hands-on facilitation and structured guidance, ATMs help uphold SMU-X’s high standards while enabling students to develop professional confidence, teamwork, and practical problem-solving skills.
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            Singapore Management University and FairPrice Group partner to reduce food waste
            Group photo of SMU Students who were part of the Food Waste Management Project with representatives from Fairprice Group. As part of the Singapore Management University’s SMU-X initiative, students from the School of Accountancy and Lee Kong Chian School of Business worked together with FairPrice Group (FPG) to come up with a Food Waste Management Monitoring Dashboard to better visualise and analyse data to help with food waste management at the supermarket chain. This was achieved through the implementation of a write-off monitoring dashboard and the application of predictive analytics. From August to November 2022, the project team leveraged on Tableau dashboarding and Python predictive analytics to identify which were the outlets with the most write-off and which products contribute the most write-off.
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              SMU-XO students with GoPizza founder and SMU alumnus, Jay Lim
              In the front row from left to right: Professor Mark Chong and Jay Lim, the founder and CEO of GoPizza. In 2022, following the Covid pandemic, the first group of students who ventured overseas under the SMU-X Overseas (SMU-XO) programme are those enrolled in the "Business of the Creative Industries" course. The course introduced them to the business models of cultural content producers and the role of digital platforms in enabling these models. In addition, students explored the key characteristics of the emerging creator economy and the associated social media entertainment. In Seoul, Korea, they learnt about its culture, explored renowned sites like Hongdae, Gyeongbokgung Palace and took part in a networking session with SMU alumni living in the city. They also toured Hanyang University and learnt valuable insights from presentations by TikTok Korea, Netflix Korea, Teammates, 11018, GoPizza, Enterprise Singapore, and a Korean make-up YouTuber. The trip ended with a presentation to the Gushcloud team, where they applied their knowledge to a significant real-world project.
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                SMU Provost Professor Timothy Clark delivering his Opening Address at the inaugural INDEX Symposium in 2023
                In October 2023, SMU organized its first INDEX symposium, titled “Industry Project-based Experiential Learning (INDEX) in 21st Century Asia: Industry, Integration, Innovation, Internationalisation”. It brought together experienced practitioners, educators, and industry experts who shared insights and best practices on curriculum development and models of experiential learning. The symposium provided a valuable platform on which like-minded individuals committed to shaping the future of education could network and collaborate. In his opening address, SMU Provost Professor Timothy Clark reinforced the importance SMU placed on connecting classroom concepts with real-world problems through the innovative INDEX pedagogy.
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                  A line up display of posters done by students in SMU Lab
                  In SMU Lab, Assistant Professor Charlotte Setijadia (left) and staff from Nestle Singapore reviewing a series of posters showcasing the dedication of students from the 2019 SMU-X course, "Managing Diversity in Asia." This course, in collaboration with the School of Social Sciences, aims to equip students with the skills needed to become effective and empathetic managers in diverse multicultural settings. In the course, students learn analytical frameworks that help them understand issues related to inequality and diversity in contemporary Asian societies. The students collaborated with Nestle Singapore, proposing various recommendations to enhance gender diversity and inclusion in its workplace.
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